The concierge veterinary model is a membership-based approach that focuses on providing personalized, high-quality care to patients. By charging an annual or monthly membership fee, DVMs can dedicate more time to each patient and their owner, ensuring a higher standard of care and fostering stronger relationships.

Pet owners sign up for a recurring membership plan that covers preventive care, wellness checks, and exclusive perks like priority scheduling and discounted services. This ensures predictable income for DVMs and comprehensive care for pets.

We also provide a Pet Longevity Program to enhance pet well-being and elevate your practice. By integrating wellness coaching and proactive health strategies, it empowers pet owners to extend their pets' lives, improve quality of life, and strengthen bonds—all while positioning your practice as a leader in holistic care.

Partnering with Long Run means we handle patient acquisition, marketing, business development, and onboarding for your membership company—where you remain the majority owner. While we support the growth of your practice, you retain full autonomy over your “clinic” and complete control over how you provide care.

DVMs benefit from consistent income through membership fees, reduced administrative workload, and the opportunity to focus on providing exceptional care. The membership model also helps protect against the decline in “transactional” visits, a growing challenge for vet offices, by fostering ongoing client engagement. Additionally, it drives tremendous customer loyalty and retention, creating stronger, long-term relationships while opening new revenue streams through premium services.

Absolutely! Long Run encourages DVMs to create membership plans that align with their unique practice philosophy and client needs. In addition to our membership offering, LRVPC’s added-value services can be fully tailored to fit your vision and goals. We provide guidance and support every step of the way, helping you customize services, fees, and benefits to suit your practice.

Yes, the model provides a stable and predictable income stream through recurring membership fees. It reduces reliance on volume-based transactions and helps streamline financial planning for your practice. Additionally, membership typically results in extremely low turnover, helping maintain a stable client base and reducing the need for constant new client acquisition.

Schedule a consultation with our team. We’ll walk you through the process, provide a complimentary practice analysis, and create a tailored business plan to help you make an informed decision about starting a concierge program.

By emphasizing proactive and preventive treatments, this model ensures that pets receive regular wellness checks and early intervention for any health concerns. This leads to better long-term health outcomes and happier pets. Through our Pet Longevity Program, we provide a turn-key program and client-coaching designed to enhance the well-being of pets by complementing clinical veterinary care with proactive, non-medical health and wellness strategies.

The concierge model can be adapted to fit many practices, large or small. It’s particularly effective for practices looking to provide premium care while reducing reliance on traditional fee-for-service systems.

Pet owners can enjoy peace of mind knowing their pets have access to consistent and personalized care. The membership model promotes a stronger relationship with their veterinarian and offers benefits like convenience, priority appointments, and cost savings over time.

Frequently Asked Questions